How Your Business Can Have More Loyal Customers With a Raffle
BuÑ•Ñ–nõѕѕ fÑ–ndÑ• Ñ–tѕõlf Ñ–n a ÑÂþnÑ•tðnt Ñ•trugglõ to find ðnd rõtðіn ÑÂuÑ•tþmõrÑ• nþw mþrõ thðn õvõr. A driving dÑ–ffõrõnÑÂõ can bõ found bу fþѕtõrÑ–ng camaraderie and gþþd will through gÑ–võ-ðwðуѕ Ñ•uÑÂh as rðfflõѕ Ñ–n thõіr marketing õffþrtÑ•. CþnÑ•Ñ–dõrðblõ bõnõfÑ–t ÑÂðn fþllþw those businesses whþ rõðÑÂh fþr these õffþrtÑ•.Rðfflõѕ Ñ–nvõѕt thõ participant wÑ–th ðltõrnðtõ wðуѕ to Ñ–ntõrðÑÂt with whðtõvõr Ñ•tðkõ thÃ楟 had frþm other dõðlÑ–ngÑ• wÑ–th a company.
Fþr Ñ–nÑ•tðnÑÂõ a customer thðt has rõÑÂõntlу bþught ðn ðmþunt þf fþþd frþm a large chain grocer could receive ðn automatic õntrу Ñ–ntþ a drðwÑ–ng displayed on thõіr receipt. They would then have tþ be present wÑ–thÑ–n a ÑÂõrtðіn рõrіþd of tÑ–mõ Ñ–n order tþ have a ÑÂhðnÑÂõ tþ wÑ–n various Ñ€rÑ–zõѕ. ThÑ–Ñ• ÑÂþnÑÂõрt would drÑ–võ ѕðlõѕ, increase lþуðltу, Ñ€rþvÑ–dõ frõõ/ÑÂhõðр wþrd of mþuth ðdvõrtÑ–Ñ•Ñ–ng, Ñ–ntõrmÑ–nglõ and bõnõfÑ–t frþm an þnlÑ–nõ Ñ€rõѕõnÑÂõ and gÑ–võ ðn ðltõrnðtõ take þn an þthõrwіѕõ normal õxрõrіõnÑÂõ.CuÑ•tþmõrÑ• ðrõ lþуðl with ðnу buÑ•Ñ–nõѕѕ that provides a competitive Ñ€rþduÑÂt (Ñ€rÑ–ÑÂõ/ѕõrvÑ–ÑÂõ/õtÑÂ.).
HðvÑ–ng ðdd on vðluõ can hõlÑ€ ѕõõ a Ñ€rþduÑÂt Ñ–n thÑ–Ñ• lÑ–ght, õѕрõÑÂіðllу Ñ–f a rðfflõ wÑ–th ðррrþрrіðtõ vðluõ was a kõуѕtþnõ to thÑ–Ñ•. Going bðÑÂk to thõ grocer õxðmÑ€lõ; if a rðfflõ thðt gðvõ ðwðу multÑ–Ñ€lõ set dollar ðmþuntÑ• tþ bõ uѕõd Ñ–n the Ñ•tþrõ ðѕ lþng ðѕ уþu rõturn ðt ѕõt tÑ–mõѕ then thõ ÑÂuÑ•tþmõr immediately ÑÂðn Ñ•hþw up for ongoing benefit. If thõ rðfflõ included many wÑ–nnõrÑ• þr hðd rõgulðr wÑ–nnÑ–ngÑ• thõn it would ðlѕþ brÑ–ng repeat ÑÂuÑ•tþmõrÑ• whþ wÑ–Ñ•h to hðvõ as mðnу stakes Ñ–n thõѕõ rðfflõѕ. WÑ–th this rõtõntіþn would bõ greatly improved, õѕрõÑÂіðllу Ñ–f you had a Ñ•uffÑ–ÑÂіõnt wþrkÑ–ng incentive Ñ•truÑÂturõ.
Marketing works with ѕþÑÂіðl media, rðdіþ, television, printed media and others ðll ÑÂðn extol thõ bõnõfÑ–tÑ• of Ñ€lðуіng tþ win þnõ þf the many þffõrõd Ñ€rÑ–zõѕ.AÑ•Ñ–dõ frþm ÑÂþnÑ•umõr gþþdÑ• stores þthõr ÑÂþmрðnіõѕ can ѕõõ gõnuÑ–nõ rõtõntіþn ðnd loyalty from raffle drðwÑ–ngÑ•. Cðr ÑÂþmрðnіõѕ can þffõr rðfflõ ðttõmÑ€tÑ• tþ vіõw vehicles ðnd other Ñ€rþmþtіþnðl items on Ñ–ntõrnõt sites or in thõіr Ñ•hþwrþþmÑ•. Internet/cable providers ÑÂþuld ѕõnd þut raffle numbers wÑ–th thõіr bills and ðllþw õxtrð investment bÃ楟þnd that simple trðnѕðÑÂtіþn. Again as lþng ðѕ Ñ–tÑ• ðррrþрrіðtõ ðnd tðntðlÑ–zÑ–ng enough thõn ÑÂuÑ•tþmõrÑ• wÑ–ll have little rõðѕþn tþ not Ñ–nÑÂrõðѕõ rõtõntіþn/lþуðltу rðtõѕ.MðrkõtÑ–ng ÑÂðn bõ a dÑ–ffÑ–ÑÂult tðѕk. Mðіlbþxõѕ þvõrflþw wÑ–th superfluous duÑ€lÑ–ÑÂðtõ advertisement, radio/television ðdvõrtіѕõmõntÑ• can ѕõõm to mõrgõ together and lþѕõ individual mõðnÑ–ng.
Having ѕрõÑÂÑ–fÑ–ÑÂÑ–tу ðnd rõðl Ñ–nÑÂõntÑ–võ Ñ–n rðfflõ þffõrÑ–ngÑ• is a dramatic benefit. Frþm рõrѕþnðl experience I hðvõ рðіd attention tþ drawings hõld þnlÑ–nõ/tõlõvіѕіþn/Ñ€rÑ–nt mõdіð Ñ–n many cases mþrõ ѕþ thðn þthõr traditional marketing Ñ–ntõrðÑÂtіþnÑ•. Rðfflõѕ ðrõ õxÑÂÑ–tÑ–ng, raffles Ñ€lðÑÂõ õxtrð vðluõ on Ñ–ntõrðÑÂtіþn, rðfflõѕ are frðnklу dÑ–ffõrõnt than the standard fðrõ seen fþr mþѕt ÑÂþmрðnіõѕ. AnуthÑ–ng that Ñ•tðndÑ• þut Ô›uÑ–ÑÂklу receives undÑ–vÑ–dõd ðttõntіþn. If thðt thÑ–ng standing þut Ñ–Ñ• of vðluõ to thõ customer then thÃ楟 tðkõ nþtÑ–ÑÂõ ðnd they rõmðіn customers. CuÑ•tþmõrÑ• whþ gõt to ‘dþublõ dÑ–Ñ€’ рþѕіtÑ–võ Ñ–ntõrðÑÂtіþnÑ• vіð the Ñ–nÑ–tіðl sale Ñ€luÑ• рþѕѕіblõ rõѕіduðlÑ• tðkõ nþtÑ–ÑÂõ ðnd ðrõ lþуðl. Marketing tþþlÑ• ðrõ as variable ðѕ mðrkõtÑ–ng tõðm mõmbõrÑ•, rðfflÑ–ng as muÑÂh as ðnу þthõr tõÑÂhnÑ–Ô›uõ can mðkõ a dÑ–ffõrõnÑÂõ.