Taylor Sullivan essay

Raffle Ticket Sales Strategies

Raising money for a non-profit organization can be challenging but beneficial when using raffle tickets. Many NGOs use raffle tickets to get a whole community on board with a projected goal to reach by giving an incentive to those who choose to participate.  There are a few challenges with having a successful raffle ticket event, such as the amount of time allocated for reaching the goal, maximizing the sales, and strategies for motivating the buyer and seller.

The best way to hold a raffle event is to have enough adequate time to get the raffle tickets sold without losing the momentum of the active participants. A raffle event that lasts for a whole month may be too long or could be just right depending on how well the time is stewarded.  Without proper boundaries and incentives in place, even the right amount of time could end in less than desired results. One way to have boundaries in place to maximize raffle tickets by having mini bundles or pre-prizes as markers before the end of the raffle. For example, imagine a running track; now imagine the indicators around the field that mark the quarter, half, and three-quarter of the track distance. For a raffle ticket sales to be extremely successful, suppose a month is the time allotted for the grand prize to be rewarded with each ticket being $1. Along the way, there can be a quarter-marker that would be the first weekend the raffle has been going; a half-way marker, the second weekend, a three quarter marker, the third weekend, and finally the last weekend of the month would be the end finale prize. Along the way prizes or pre-prizes could be something small like a $10 gift card, then the following weekend a $15 gift card, the following weekend a $25 as incentives for buyers to continuously buy tickets. A boundary in place to keep the ticket sales high would be previous tickets bought for the first prize are not re-used for the second pre-prize drawing, such as having different colored tickets sold for different weeks like red tickets first, pre-prize given, then green tickets with a pre-prize, then yellow tickets with a pre-prize and last week of purple tickets. Then all the different colored tickets would be put together for the grand prizes at the end.  Another easy incentive to increase sales of tickets during the month could be to sell tickets in bundles or deals for the consumer. For example, encourage the buyer to spend $20 on raffle tickets and throw in five free tickets as a bonus. The buyer now has their name in more times and the seller doesn’t have to make change for a twenty dollar bill. To really rack up money in the middle of the month, can have a bundle for $50 and even $100, having the incentive for the very big prizes coming. To ensure the turnout for the raffle ticket sales will be high, the big prizes should be revealed ahead of time and be unique items; such as a DNA-swab test for third place winners (a gift that would be sure to make anyone’s day but most people wouldn’t buy for themselves), a pre-paid dinner for 2 at a fancy steakhouse as second place main prize, and for the grand finale prize a weekend away at a bed and breakfast for 2 or for a pair of tickets to a popular concert coming up or ground-floor seats to a NFL/NBA game.

In addition to motivating people to buy tickets, there should be strategies and incentives in place for those who are selling the tickets as well.  If this is an organization such as a Church, Rotary Club, Kid’s Club, or YMCA, the greatest advantage is using the people within the organization to motivate sales. With such bigger organizations, for every weekend whoever has sold the most tickets could receive a smaller incentive as long as the minimum sale of say 200 tickets was achieved.  There could also be incentives for a specific goal such as the second weekend having a specified minimum requirement met such as “most tickets sold to family members” with the following weekend goal “most tickets sold to strangers.”  These smaller incentives could be focused more on the organization such as a free workout with trainer at the YMCA for the volunteers selling the tickets there or for a Church Youth Group a youth member could pick out the topic for the Youth Pastor’s next sermon topic, or an incentive that would work specifically to the volunteers.  Of course there would be a large poster with a thermometer drawn on illustrating the goal to be met for raffle tickets to be sold and at the end if the goal has been met perhaps an organization-wide prize such as a free bowling event or picnic would be held to celebrate. This would motivate the sales from the volunteer aspect to sell more raffles in different ways each week with the incentive both personal and on a community scale. A great reminder for motivation is reminding the volunteers what the money rose from raffles will ultimately be used for and reminding them to share that need and practical way for people to help is buying raffle tickets, which in turn gives them a chance to win something for their generosity.

With using such intentional planning on both sides of the raffle, for the buyers and the sellers, this type of fundraiser would be sure to reach their goal as well as provide some fun to participants and raise awareness to the community. Prizes should not be the focal point of the giver but an incentive to join in on the fun of reaching the goal for a good cause. Hopefully these tips and ideas will aid in an upcoming raffle ticket fundraiser soon!

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