Marcus Kennedy-Grimes essay

  1. Describe how non-profit organizations, (including church groups, civic groups, youth sports organizations) can best derive benefit for their fundraising effort by holding a raffle fundraiser. Offer proposals for a) maximizing the sales of their raffle tickets b) prizes that would encourage and stimulate ticket sales c) suggested ways to motivate volunteers to sell more tickets.

Raffle tickets are a fun way to get people motivated to donate to a good cause, while also potentially receiving something back from their donation. Even with the many positives raffle tickets have, there are still some notable downsides to this type of fundraiser.

The first downside is the ticket pricing. Typically raffle tickets can be expensive, which limits an individual’s willingness to purchase tickets, as they don’t feel they will get a return from it. When creating ticket prices, I believe it is important to setup group ticket prices. The pricing should have a scale that benefits people willing to spend more. For instance, one ticket being sold for $5 is fine, with the condition that 10 tickets can also be purchased for $10. If a person wanted to buy a raffle ticket, it should be cheaper to buy 10 than to buy one single ticket. This will incentivize potential donators to donate more, rather than less. Eliminating the potential for donators to come up empty handed will convince individuals on the fence about donating that it is the correct move for them. Concurrently, knowing that donators around them are buying 10-15 tickets at minimum, it could also drive others to purchase more tickets in hopes of winning the major prize.

The second downside is the prizes offered for the fundraisers. At times, purchasing raffle tickets seems to be risky because you have no idea if you’ll be rewarded at all for your contribution. Setting rewards for potential contributors will help to alleviate this issue, as everyone can be a winner. Buying more raffle tickets should also be incentivized with direct gifts for certain amounts being spent. An individual who purchases these tickets in bulk should be immediately rewarded for their contribution with a gift. The gift should be meaningful, but shouldn’t overshadow the prize for winning the raffle. The reward should entice these individuals just enough for them to purchase tickets for the specific ticket amount required of them. By requiring donators to purchase a set amount of tickets, there will be an increase in purchases, as a donator can always receive a reward if they choose to do so.  These prizes should be universal, and allow contributors to select what they want. Buying gift cards for these individuals would be intelligent because of the versatility provided by these cards. A Macy’s gift card for example, can be useful for both women and men. Even a McDonald’s or Chick-Fil-A card will ultimately be useful to many people. By setting the raffle up in this manner, you can ensure people who are making donations that they’re money will net them an item in return. The major prize for the winner of the fundraiser should also be carefully planned. Giving the funders a car is always a positive idea for the overall fundraiser prize. The gift of a car can be very flexible for any winner, and those without a need for a car can always sell or give the car to another family member. Providing a prize that can be inherently useful will always grab the attention of raffle ticket purchasers.

The last downside to raffles is typically the cause being assisted by the proceeds of the raffle. Typically these raffles are set to benefit a good cause, but most people don’t take this into consideration. It is important to provide all guest of the fundraiser a description of the issue being assisted by the raffle. People will offer more donations if they can understand the cause being fought for. As an example, having a raffle with proceeds from the raffle going to Lung Cancer research is a great idea. One way to help individuals understand the importance of the cause is to state that each year around 790,000 people die from this cancer every year.  With that information provided to these possible patrons, they can make a more informed decision about how much money they’d like to contribute.

On the volunteer side of raffle ticket fundraising, volunteers must be knowledgeable about the cause at hand. They should be aware of how many people are affected by their cause and where the money for their cause goes. As a volunteer, it is necessary that he/she first ensures the possible funder is familiar with the cause of the fundraiser. After assessing that the possible funder is sufficiently knowledgeable about the fundraiser cause, the volunteer should explain how purchasing these raffle tickets benefits the individual making this purchase.

Raffle ticket fundraisers are a great way to get people involved with fundraising for specific causes. These fundraisers can be family oriented, provide a reward to donators, and can potentially garner a massive amount of support. When creating these fundraisers it is important to remember that you must craft raffle ticket bundles, offer immediate rewards to funders, and give important information to your potential contributors.

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