Kara Cress essay
Each time someone asks one to share a fun fact about themselves, there is usually an immediate feeling of “What in the world am I going to say?” Desperation often kicks in when one is eagerly searching their mind for fact that will make them seem interesting and, well, fun. I, however, am lucky to say that I have my ‘go to fun fact’ set for life! My interesting fact, that almost always receives whats and hows from the surrounding persons, is that I have won a car! (What?! I know.) This happened to me about six years ago when I was just learning how to drive. At a party, a family friend, that worked for a local car dealership, approached my parents and I, and asked if we wanted to purchase raffle tickets for the annual car give-away at five dollars a piece. My parents are always skeptical of any raffles, let alone a raffle for a car. My father quickly declined, claiming he did not have any cash on him. However, another family friend, standing near by, said he would gladly pitch in twenty for my dad (thankfully, we paid him back the next day). We left with four raffle tickets, but still no hope for winning a brand new car. A couple weeks later, we get a call informing us that we won the raffle. My dad thought it was a prank call, so he hung up. But the second ring got him thinking that we might have actually won. As he spoke with the man on the phone, we had slowly realized that we were the brand new owners of a Chevy HHR. Not the most impressive car, but for as a fourteen year old girl who was indebted with the responsibility of paying for the car she would soon be driving, I saw this an undeniable stroke of luck!
The use of raffle tickets to promote customer reliability is a clever and innovated way to benefit the campaign of a business. As customers experience the excitement of winning commodities from a business, often there is a desire to exchange the favor within the same business. When consumers continue to return for more products or services, reliability begins to develop, as well as strong relationship between the seller and buyer. The mutual loyalty will eventually escalate to more customers being recommend to the patron and proliferate to a successful business.
The local dealership that graciously donated the car we won was a small dealership that was only known by the immediate community. After receiving the car, my family and I believed it was best to take it back to the dealership for its regular maintenance, since they knew the car well. As we took more of our business there, we found ourselves recommending the dealership to others. In time, the dealership became known not only to the local community, but to surrounding cities as well. Word spread and more raffles took place as the dealership began to thrive.
Each time I share my doozy of a fun fact, I do not just think of the indisputable luck that is winning a car, but also of the appreciation I share with the dealership it came from. Winning the raffle promoted my reliability as a customer and their’s as a business. Without the raffle, the business would have likely been overlooked by me and a number of others. Although it was a loss to many people, the marketing of the raffle forced the dealership to be known and recognized. As I won my new car, I recognized the generous spirit of the small local dealership and I showed my appreciation by returning my business. Whether the prize is small, like free cleaning service, or big, like a car, business can greatly benefit in their success by creatively making use of a raffle.
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