Cameron Gil essay

As a board member of the local Woodland Hills – Warner Center Neighborhood Council, we regularly have events for the community in which we use raffle, primarily, in order to attract people by providing an incentive that goes beyond the substance of the event. Although we cannot fundraise, our local Chambers of Commerce and cultural centers do and use raffles for much of the same reason. That is why I can say with confidence that raffles, as a form of inducement, work great when you want new people to attend events rather than the same guests time and time again. The same methods certainly apply to all types of local non-profits and adapt to the nature of the event. When structuring a raffle is seems to be most good in tying the prize not only to a numeric value that the winner would not otherwise find but also an empathy-inducing story at the point of sale, such as to who exactly the $5 or $20 raffle ticket price may go to, for what will go to them, and why that would otherwise not be possible. One tangible case is a prize of a resort stay at a theme park (an event geared towards families) but the tickets are tied to unique members of the soccer club or youth group, their journey and how you can be a critically necessary part of their success. This works in the direction of sale and also as a way for the sellers to feel connected to the cause if not already part of the club, organization. By capturing their time with the real, positive good they will contribute makes them work harder to find likely buyers, retell the stories in a way that induces the buyers to buy. Prizes are best tied to something the average attendee, buyer values in at least some combination of sentimentality, price, and utility. For middle-class families, a trip to Disneyland is often valued for the utility of a family day out, birthday, or other whilst being one that generates sentimentality, and of course the value of four tickets being out of reach without strict saving. Raffle tickets can often be sold in larger number when the amount in total is placed on a large board in the lobby where the tickets are being sold and in a tangible number such as 100. This does two things, makes the call to action innate to the guests’ thinking once they enter as they see a board filling up and in relation to a number where there are clearly more guests but not too many spots. The thought process can start compelling them to consider the likelihood of winning with one or even two tickets. This allows one person to double the number of tickets sold but makes it look like even more people are entering, as displayed on the board. While there are a multiplicity of ways for the organizers to stage the event’s room and location to funnel people to volunteers selling more tickets, the consideration of organizers to the attendee’s vacillation of whether or not to but more cannot be ignored. This is why knowing the attendees lifestyles, economics, and more will allow the raffle organizers a chance to naturally know what prizes and tangible stories will induce ticket sales as well as encourage volunteers to sell more.

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