Andy Tran essay

  • Describe how non-profit organizations, (including church groups, civic groups, youth sports organizations) can best derive benefit for their fundraising effort by holding a raffle fundraiser. Offer proposals for a) maximizing the sales of their raffle tickets b) prizes that would encourage and stimulate ticket sales c) suggested ways to motivate volunteers to sell more tickets.

Non-profit organizations can benefit tremendously through raffle fundraisers because they bring in profits for little costs on both the consumer and the organizers. They maximize sales by having a small price for one ticket coupled with massive advertisements. Prizes would incentivize consumers to try to win it through many purchases. Finally, the profits from the sales, going into more extravagant improvements, can motivate volunteers to sell more. Raffles are a great fundraiser for organizations without revenue, keeping non-profits sustainable and capable of focusing on their true purpose.

Maximum sales is defined by a set number of units sold, it being the number capped at to support the prize and after would be profit. There might not actually be a maximum sales if the goal is to make as much profit as possible. Advertisements should be the organization’s main source of outreach for reaching the maximum sales. Paper flyers, tv ads, internet sponsors, and simple announcements can make consumers aware of the raffle. Paper flyers can be handed to people as a straightforward way to spread the word, especially if it’s for an intended audience or for convenience. TV ads and internet sponsors are more expensive but can bring in a more people. Announcements are very traditional, but can go along with leaflets, to inform a local audience. There are probably much more methods of advertising, but those mentioned before are common and easy for a small organization. Therefore, advertisements are essential for a successful campaign, and maximum sales are only attainable when advertising is exploited well.

The prizes are the second most important because ads would be incomplete if consumers don’t see any payout for their cost. The prize shouldn’t be something cheap and easily attainable for the common man. Most raffles have cars, boats, or great amounts of money. A prize too small wouldn’t get many ticket purchases, so it’s practically never bad to go for the expensive prize. The organizers can have tiers for the amount of sales they get, and the value of prizes increases once a set amount of sales are reached. The key to the prizes are for getting consumers to buy more tickets, and they’d be incentivized to try to win through many purchases. It’s one thing for many people to buy one ticket, but it’s just as good, or even better, for one person to buy multiple tickets. This scenario is possible only through a tantalizing prize. Hence, organizers have to determine the amount of profits in relation with the cost of rewards, if that balance is achieved then the group can benefit greatly and some consumers too.

Advertisements and prizes aren’t possible without the contribution of volunteers. Many campaigns can’t start without serious volunteers, as people are needed to spread the word or handle specialized tasks. Management by one leader can make the decisions, but paperwork, representatives, and other work can’t be done alone. Profit companies would just pay someone to do this work, but non-profits need motivated workers. The greatest motivation would be the organizer’s prizes towards those who contributed. Similar to the prizes, a grand reward must be incentivized to gain volunteer’s support. This can be new facilities to a building, less restrictions, or trips to somewhere new. A newer improvement that’s tangible can make volunteers actually know what they’re getting into. More freedoms for those that helped can greatly motivate people because it would be an exclusive for those volunteers. Trips or vacations can determine who gets to go because of their work in the campaign. This is all to keep workers motivated because it is difficult for non-profits to make improvements, especially when volunteers don’t immediately get their payout. So, it is vital that the prizes of consumers are just as rewarding for volunteers.

Raffles are easy to organize and manage, but a successful raffle takes more than just spending. Advertisements must be used effectively and towards certain audiences. Prizes must be rewarding enough to incentivize consumers. Finally, volunteers must be motivated for a cause that doesn’t have instant gratification. Any non-profit organization can have a profitable raffle, it is just a matter of strategic planning and high morale. Raffles are the balance to keep groups sustainable and cost-effective for continued growth, so everyone can win.

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