Alexander Michael Stair essay

Raffle Tickets

A business can utilize the raffle ticket system to build a customer loyalty program or a retention program for their customer base. In any business a manager should be willing to build a customer loyalty base so that they will be able to get the message out quickly about any new products that they have to offer or sales that will be happening soon. A raffle ticket system can be utilized for more than just prize giveaways, but they can also be used to build a brand loyalty. What better way for a new customer to want to come back to a store front, than for them to be able to get a dep discount on an item of their choice or free goods or services. These are ways that a management team will be able to get to know their costumers and for their customers to get to know the people working in the store, on a personal level. Wouldn’t you like to visit a store or retail establishment, and for them to greet you by your name when you walk in the door? In a day and age where there is so few personal interactions, it would be nice to be able to get back to the “good ole days,” where face to face interactions are appreciated.

To build the loyal customer base, it is vital that management teams are not just focused on the bottom line of the balance statement, but also the needs and the desires of the customer. When the sales team can fulfill the needs of the customer, the bottom line will also be impacted in a greater, positive way. It is the customer that allows the store to operate and the business to stay afloat. It is imperative that the focus be on keeping the customer satisfied and wanting to return soon, to check out the new deals.

Although the raffle ticket system is one that has been utilized for many, many years, this system is one that needs to be revisited by many retail establishments. Even though many businesses have social media presence on a regular basis to get the younger generation who is drawn to social media outlets, we must not forget the days of the past and the methods that have worked for many years before the advent of the social media world. In order to bring a personalized touch back to the sales teams, it would be great to still implement methods of communicating to the customer sales and specials and also ways to ensuring that they want to return again in the near future. To build a strong loyalty base, it is vital that the business is able to build personal relationships with their customers. When a customer feels like they are a part of the “family” they will be more willing to return more frequently and make more recurrent purchases at a retail establishment. The raffle ticket system will allow businesses to continue to attract future customers as they continue to expand their business.

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