Adam Klein essay

Essay​ ​topic​ ​1 Adam​ ​Klein

This​ ​is​ ​the​ ​story​ ​of​ ​how​ ​one​ ​raffle​ ​kept​ ​a​ ​family​ ​together.
During​ ​the​ ​fall​ ​of​ ​2016,​ ​my​ ​hometown​ ​highschool​ ​of​ ​Tualatin​ ​made​ ​the​ ​decision​ ​to sponsor​ ​a​ ​child​ ​in​ ​our​ ​community​ ​suffering​ ​from​ ​a​ ​terminal​ ​illness.​ ​Otto​ ​Stuckman,​ ​at​ ​just​ ​5 years​ ​old,​ ​was​ ​diagnosed​ ​with​ ​Stage​ ​IV​ ​Neuroblastoma,​ ​and​ ​to​ ​make​ ​matters​ ​worse,​ ​the breadwinner​ ​of​ ​the​ ​family,​ ​his​ ​mother,​ ​had​ ​just​ ​gotten​ ​a​ ​new​ ​job​ ​and​ ​found​ ​the​ ​family​ ​a​ ​new house,​ ​putting​ ​them​ ​in​ ​extreme​ ​financial​ ​difficulty.
Otto’s​ ​mom,​ ​Emily,​ ​had​ ​begun​ ​by​ ​starting​ ​a​ ​fairly​ ​modern​ ​form​ ​of​ ​fundraising:​ ​a gofundme​ ​page.​ ​The​ ​page​ ​worked​ ​well​ ​for​ ​a​ ​while,​ ​but​ ​it​ ​was​ ​hard​ ​for​ ​the​ ​family​ ​to​ ​get​ ​beyond the​ ​reach​ ​of​ ​close​ ​family​ ​and​ ​friends.
Later​ ​that​ ​year,​ ​Otto’s​ ​condition​ ​worsened,​ ​and​ ​the​ ​family​ ​turned​ ​to​ ​the​ ​school​ ​to​ ​help raise​ ​funds​ ​for​ ​Otto.​ ​I​ ​was​ ​inspired​ ​by​ ​this​ ​call​ ​for​ ​help​ ​to​ ​organize​ ​a​ ​school​ ​carnival;​ ​the​ ​cover fee​ ​for​ ​the​ ​event​ ​would​ ​go​ ​directly​ ​to​ ​Otto​ ​and​ ​his​ ​family.​ ​However,​ ​this​ ​strategy​ ​turned​ ​out​ ​to​ ​be extremely​ ​hard​ ​to​ ​organize:​ ​contacting​ ​businesses​ ​was​ ​intimidating​ ​and​ ​relatively​ ​unsuccessful, marketing​ ​the​ ​event​ ​was​ ​a​ ​nightmare,​ ​and​ ​in​ ​the​ ​end,​ ​the​ ​businesses​ ​who​ ​said​ ​they​ ​would donate​ ​ultimately​ ​donated​ ​to​ ​a​ ​separate​ ​fundraising​ ​organization​ ​in​ ​Otto’s​ ​name​ ​which​ ​claimed 17%​ ​of​ ​all​ ​donations.
Although​ ​the​ ​carnival​ ​was​ ​a​ ​fun​ ​event​ ​for​ ​the​ ​school,​ ​I​ ​quickly​ ​learned​ ​the​ ​hard​ ​way​ ​how much​ ​work​ ​it​ ​was​ ​to​ ​put​ ​everything​ ​together,​ ​and​ ​I​ ​will​ ​be​ ​the​ ​first​ ​to​ ​say​ ​that​ ​it​ ​was​ ​not​ ​an effective​ ​way​ ​of​ ​raising​ ​money.
The​ ​following​ ​year,​ ​Otto​ ​was​ ​miraculously​ ​recovering​ ​from​ ​the​ ​terminal​ ​illness,​ ​but​ ​the family​ ​still​ ​needed​ ​help​ ​covering​ ​their​ ​medical​ ​expenses.​ ​After​ ​the​ ​lessons​ ​learned​ ​from​ ​the carnival,​ ​it​ ​was​ ​decided​ ​that​ ​the​ ​fundraiser​ ​be​ ​a​ ​smaller​ ​pizza​ ​party,​ ​with​ ​the​ ​main​ ​source​ ​of revenue​ ​from​ ​raffle​ ​tickets​ ​for​ ​various​ ​prizes.​ ​This​ ​is​ ​where​ ​we​ ​finally​ ​had​ ​some​ ​success.
The​ ​raffle​ ​functioned​ ​perfectly:​ ​tickets​ ​were​ ​sold​ ​for​ ​$2​ ​a​ ​piece​ ​or​ ​3​ ​for​ ​$5.​ ​A​ ​mason​ ​jar was​ ​placed​ ​in​ ​front​ ​of​ ​each​ ​raffle​ ​item​ ​and​ ​participants​ ​placed​ ​raffle​ ​tickets​ ​into​ ​the​ ​jar​ ​they​ ​were interested​ ​in.​ ​At​ ​the​ ​end​ ​of​ ​the​ ​event,​ ​tickets​ ​were​ ​drawn​ ​out​ ​of​ ​each​ ​mason​ ​jar​ ​to​ ​create suspense​ ​for​ ​each​ ​individual​ ​item.​ ​What’s​ ​beautiful​ ​about​ ​this​ ​design​ ​is​ ​that​ ​people​ ​do​ ​not​ ​know exactly​ ​how​ ​many​ ​others​ ​are​ ​in​ ​contest​ ​with​ ​the​ ​particular​ ​prize,​ ​increasing​ ​competition​ ​and, therefore​ ​revenue,​ ​for​ ​the​ ​cause.
In​ ​addition,​ ​the​ ​prizes​ ​at​ ​the​ ​event​ ​helped​ ​give​ ​it​ ​a​ ​more​ ​cohesive​ ​theme;​ ​Otto​ ​loves superheroes,​ ​so​ ​the​ ​prizes​ ​were​ ​superhero​ ​themed​ ​to​ ​match​ ​all​ ​of​ ​the​ ​decorations,​ ​creating​ ​a whimsical​ ​and​ ​lighthearted​ ​atmosphere.​ ​Furthermore,​ ​the​ ​fun​ ​prizes​ ​made​ ​advertising​ ​infinitely more​ ​effective.​ ​Students​ ​were​ ​incredibly​ ​excited​ ​to​ ​be​ ​able​ ​to​ ​support​ ​Otto​ ​and​ ​his​ ​family​ ​while also​ ​getting​ ​a​ ​chance​ ​to​ ​win​ ​fun​ ​prizes!
In​ ​this​ ​setting,​ ​the​ ​raffle​ ​turned​ ​a​ ​normal​ ​fundraiser​ ​into​ ​a​ ​win-win​ ​situation​ ​for participants,​ ​increasing​ ​revenue​ ​to​ ​more​ ​than​ ​any​ ​of​ ​the​ ​other​ ​fundraising​ ​ideas.​ ​Businesses were​ ​also​ ​able​ ​to​ ​be​ ​involved​ ​more​ ​easily​ ​because​ ​they​ ​were​ ​much​ ​more​ ​likely​ ​to​ ​donate​ ​an item​ ​that​ ​was​ ​already​ ​on​ ​sale​ ​than​ ​they​ ​were​ ​to​ ​donate​ ​money.​ ​Finally,​ ​the​ ​raffle​ ​was​ ​a​ ​good option​ ​for​ ​the​ ​party​ ​because​ ​it​ ​provided​ ​a​ ​good​ ​environment:​ ​the​ ​event​ ​was​ ​clearly​ ​to​ ​raise money,​ ​but​ ​people​ ​donated​ ​out​ ​of​ ​their​ ​own​ ​will​ ​rather​ ​than​ ​having​ ​expensive​ ​cover​ ​fees.​ ​The tone​ ​and​ ​success​ ​of​ ​the​ ​event​ ​was​ ​wildly​ ​different,​ ​and​ ​the​ ​results​ ​showed​ ​in​ ​both​ ​the​ ​income as​ ​well​ ​as​ ​the​ ​smiles​ ​on​ ​the​ ​family’s​ ​face. In​ ​short,​ ​the​ ​structure​ ​and​ ​landscape​ ​of​ ​a​ ​fundraiser​ ​are​ ​fundamental​ ​to​ ​success.​
​In​ ​my experience,​ ​raffle​ ​tickets​ ​provide​ ​a​ ​great​ ​way​ ​to​ ​blend​ ​the​ ​grass​ ​roots​ ​positivity​ ​and​ ​energy​ ​with the​ ​more​ ​successful​ ​help​ ​from​ ​business.​ ​This​ ​approach​ ​does​ ​an​ ​amazing​ ​job​ ​of​ ​raising​ ​genuine awareness​ ​while​ ​still​ ​ensuring​ ​that​ ​the​ ​event​ ​is​ ​successful​ ​and​ ​worthwhile​ ​to​ ​put​ ​on.

cessful and worthwhile to put on.

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