Raffles Are a Win Win for Everyone Involved by Crystal Grant
Raffles Are a Win-Win for Everyone Involved by Crystal Grant
Why do you visit your favorite store over and over again? Is it because they have an enjoyable store, with interesting merchandise? Is it because the store is located right next your home? It may be your favorite store because they take the time to appreciate you as a customer, and offer opportunities just for you. You go back again and again, because this store comes up with new and exciting ways to let you know they care.
It is very imperative that businesses reach out and offer their customers opportunities to try new products, and show them appreciation for their current business. In order to keep the customer interested in products, and excited in services they provide, they need to make customers feel extraordinary.
Your favorite store would love to show you that they want you to be apart of what they believe in. Any business that believes in customer loyalty wants customers to feel special. This is where customer loyalty comes from. Customers return when they feel appreciated. Raffles are just one of the many ways to let customers know how significant they are.
Customer loyalty is the most vital thing a business can strive for. If customers do not have a reason to purchase again, the business will suffer. In order to build customer loyalty, a business needs to come up with relevant ways to gain customer’s loyalty. One way that a business can gain customer loyalty is through raffles. Raffles are a fun way to engage customers in new products and extend appreciation for their business.
Raffles are a great way to make customers feel like they are in a “mini” lottery with higher chances of winning something from their favorite store. A raffle not only generates sales for the business but customer awareness as well. A good example of a promotional raffle would be that all first time customers get entered in to a raffle to win never before seen merchandise. Just for being a new customer, I get automatically entered to win merchandise that no one as had before?! That has to be amazing for anyone.
Personally, anytime I was offered to be entered into a raffle, I got pretty excited. Raffles get people talking. Once someone mentions the great prizes that are being offered, a buzz is in the air about getting entered into the raffle. The more raffle tickets you have the better your odds are of winning. Many people that enjoy a particular store will gladly buy extra of their favorite things to be included in a special raffle.
Raffles have generally been a great way to promote business and increase customer loyalty. Raffles show immense appreciation for customers and their business. Including customers in giveaways with raffles definitely helps retain customers and gain new ones. Raffeles are fun to enter, you usually do not have to go out of your comfort zone to be entered in one, and they are a great way to spread the word about products and stores. Raffles are definitely a win-win for everyone involved!
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Contributed by Crystal Grant