Raffle Ticket Sales Success is All About Supply and Demand by Maria Garcia
Raffle Ticket Sales Success is All About Supply and Demand by Maria Garcia
To many people raffle tickets have been seen as a burden. It is usually an annually thing that organizations do to raise money, for education, school functions, or even for personal reasons. No matter what the reason, the use of raffle tickets is something that is necessary and somewhat important.
As an 18 year old, I have done my fair share of raffle sales. In my experience it was not something I enjoyed. It seemed more of a punishment then something that was going to benefit me. I did raffle sells for cheerleading, softball, class officers, and for my church. Each was for a different reason, to raise money for uniforms, prom, and money for the building fund at my church. When we’d sell them it was usually for small prizes, homemade cakes, perfumes, makeup kits, etc., but it never seemed to catch people’s attention to want to purchase a raffle ticket. Much less did it make the people who were selling them want to go out and sell as much as they could? There was really never any incentive for why they should; they just knew it was what was requested of them.
Sports organizations and church’s are usually the ones who use this tactic the most, and coming from experience I believe that there would be more profit from both sides if they left like there was more of a reward. Because raffle tickets are difficult to sell, it wouldn’t be a bad idea to research what people are interested in. For example, I as a senior know what students my age enjoy. At this age, we most enjoy concerts and festival. If we were raffling away tickets for those types of things our selling margin would go up. What nonprofit organizations need to focus on is the target market, even if we spent a little more on the prize; the profit made from the tickets would be worth it.
Another thing that should be focused on to sell the tickets is those who are selling them. You want to motivate those who are selling the tickets. Selling those tickets are such a hustle, especially for parents who are selling them for their children. As humans, we are drawn to being competitive, so if there was some type of contest more people would push harder to sell. As there is a t-ball team, and the parents have to sell 50 tickets each. Parent’s would be upset and irrigated with having to sell that many, but if you made it clear that there would be a prize for those who sold the most more parents would be a lot more motivated to sell more. Now kids aren’t going to be able to go around asking people to buy raffle tickets, especially if they are younger, but if you explain to them that they will get a prize if they win then they will encourage their parents to carry the tickets with them and sell as many as possible.
As I’ve explained I believe that the way organizations are going about selling tickets all wrong. It’s about supply and demand, and target marketing. You want to give people something that they believe they are able to sell. They way to market it also has a lot to do with it. If those who are selling them aren’t excited and advertising how likely they are to win people won’t bother wasting their dollar.
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Contributed by Maria Garcia