People Love Raffles by Kierra Robertson
People Love Raffles by Kierra Robertson
People love raffles. The thrill, the possibilities, the risk, the chance of becoming rich by spending only a comparatively small amount of money; no matter the reason raffles touch people in their hearts and hold them captivated. If the raffle has a high chance of winning then the risk seems less and the possibility of increased wealth seems higher. If the customer has a lower chance of winning the raffle suddenly becomes more exciting due to the increased risk, the increased excitement.
If this were not the case the lottery wouldn’t be such a popular pastime for people. Carnival games of chance with spinning wheels wouldn’t be so vied after. And don’t even mention Los Vegas. People flock there in droves to fulfill their dreams of becoming rich, knowing that most everything is due to chance, knowing that it is unlikely that they will yet they love the rush. People don’t always even expect to win anything; I know people who simply went to chance games for fun and wanted to see what would happen. Oftentimes simply participating in such an interesting event is reward enough for investing money, the raffle being more of a feature of entertainment than an actual lucrative way to gain cash.
Basically raffles are a good idea. If a business wants to attract people then the mention of a raffle being initiated is a particularly useful sales tactic. Because people are different in their personal preference it might make the most sense to have several raffles at the same time, a few for store products, a few for coupons, maybe one for a small monetary amount and one for a large winning amount. Basically it could be initiated that five to ten people in the raffle for store products could win random store items or gift baskets, maybe five more could win varying levels of gift card, a few people could win small cash prizes and one lucky winner could win a large cash prize derived from the money put into the raffle by participants. The winning prize could either be a pre-ordained amount or a certain percentage of money put into the central raffle-ticket pot.
A way to make this the most successful would maybe to have the random store objects and smaller store coupons in their own little raffle sections as opposed to having random prizes given out to random people. This means that, for instance, if one of the prizes was a bath set and another was a selection of baby clothes, the customers could enter the raffles that they had the most use for. It would be depressing, for instance, for someone who was unable to have children for whatever reason to win the baby clothes or a cancer patient to win hair-care products. Downright cruel. Or someone who just lost their beloved puppy to win a bag of dog food. For the monetary amounts on the gift cards it would allow people to spend varying amounts of money for what they wanted to try winning. People could thus spend more money (just like the lottery) for higher prizes and thus both have more control over how much they spent and contribute to the prize amount. People only interested in earning ten dollars could therefore have a cheaper raffle ticket price, say $1, then those who want to win $100 who could spend $5 a ticket. All extra money would go to the store of course, thus making a profit.
And that’s not even mentioning how the raffle tickets will attract people. Couple them with free food and… Well, let’s just say you’ll need another parking lot! This means that in general hosting a raffle will draw in more funds than just the raffle itself. Getting people to come in the building in the first place will make them more likely to spend even more money on the products being sold. Which, of course, can be used to an advantage. New products or especially loved ones can be strategically placed near the raffle stations where people are going to be anyway, in elevated moods by the raffle in the first place and in great numbers for the same room. And of course happy people are more likely to buy items. Of course this is a well-known fact; why else would music be played in stores and would sales assistants be so persistent in spreading cheer? Certainly happiness makes people more likely to be parted with their money. And so it would be convenient for the company with all the factors leading to the purchase of more merchandise and just money in general from funds given to the purchase of raffle tickets. Raffle tickets are, in short, a great idea for increasing monetary gain and keeping a satisfied customer base.
Help Kierra Robertson's pursuit of a scholarship award by clicking the “sharing is caring” buttons – click on this link:
https://raffleticket.com/blog/people-love-raffles/
Contributed by Kierra Robertson
July 21, 2015