How to Boost Raffle Ticket Sales by Kira Mathiesen
How to Boost Raffle Ticket Sales by Kira Mathiesen
Non-profit organizations such as church groups, civic groups, youth sports organizations, etc. can best derive benefit for their fundraising efforts by maximizing the full potential for obtaining all the money that they need for doing good in the community more than any other of the generally accepted methods of fundraising found in America today. The way to maximize the number of dollars obtained by members of these organizations is to get the vast majority of members to play some role in the raffle ticket sales. You want to make sure that everyone who is physically able to sell raffle tickets knows the importance of the particular project is to the community. If you can get your organization to rally behind the cause that your group is promoting, such as a new homeless shelter or a new school or day-care center, your members are far more likely to devote some amount of time to selling tickets. Even if you can get the commitment that everyone sell at least one ticket, you're off on the right footing.
And, the way to get everyone to sell at least one ticket is to give everyone at least one ticket. If I were the campaign manager, I would purchase enough tickets so that everyone was given a minimum of five tickets to sell. At the weekly Church meeting or monthly organization meeting, I would make sure that every member get at least 5 tickets with the instruction that they had to sell at least one and then they can return the unsold tickets by next meeting. Of course, everyone would do the minimum even if they had to buy one themselves. But, when it came to the time for returning the tickets the next week, I would make it very difficult or nearly impossible for them to do that which means that in the second week of the campaign every member has at least 4 tickets remaining. When it is time to turn their remaining tickets in, I still make it difficult for them to do that. So, by making it difficult to turn raffle tickets back in, but also making everyone accountable for their 5 tickets and if you have a sizeable membership of let's say over 100 people, you can pretty easily have an almost 100% response, which in this example would be 500 tickets sold.
Eventually, all participants are constantly but gently encouraged to find that one additional person in their immediate circle of friends or family to purchase their remaining tickets and presto all but the most bashful of members will be able to turn in their money for the sale of all their tickets – gaining pride of accomplishment, by the way, that makes the next raffle ten times easier.
In the area of prizes and motivation of the members, as well as ticket-purchasers, I would want the prize to be amazing, something that everyone in my group would covet very much. So, in the general sense, a new Ultra-High Definition TV would work in many cases today because most families do not yet own one of these TV's of the latest technology. I would only do this if I were able to enlist the support of a local electronics company would donate such a prize. If not possible, you want a prize that the membership needs to be more effective in their business, or hobby. In other words, if my group were all about supporting a school marching band, my prize would be a free trip to the national marching band competition. Or if my organization was a church, my first prize might be a free trip for the entire family to the Holy Land. In this case, a free trip might be donated by a local travel agency or big box store that has such a service. In return for the donation, of course, there could be some free publicity given for that business in the church emails or newsletters. But, having a prize that everyone would want to risk their one or two dollars or even five dollars to obtain is essential.
And, finally to maximize the full sales potential of my membership, I would want to motivate them all by giving each one something special for reaching certain sales goals that make it feasible to give something of value to them upon reaching such goals. For example, if they sell 10 tickets, maybe a free pen or pencil set, something that is easily obtainable online for almost nothing but has a high perceived value. A coupon for ten gallons of gasoline let's say – something like that. For the member who sells 50 tickets, they receive a new jacket, T-shirt, hat with their achievement as a logo printed on it or other garment that again can be obtained for a fraction of the money raised at this level. And so on, until I have some amazing prizes for sales goals that may be unattainable for most, but if only half of the membership only reaches half-way towards these goals, then you can achieve sales goals of ten times what you thought you could do with your members.
The key to achieving these most ultimate and highest potential sales goals that your membership can obtain is tied directly to the desirability of the grand prize or prizes and the incentives given for certain levels of sales that each member can obtain if they tried harder.
Each year, these goals may have to be reset because of the contacts made by members in previous years who are very likely to participate again, building up a database of perpetual supporters, another very valuable asset that could eventually empower your group to attain just about anything they can imagine.
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Contributed by Kira Mathiesen
December 28, 2015
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