Use Data to Drive Raffle Ticket Sales

Think you know all the ins and outs of raffling? May be you need to check out “Impact a Life” college scholarship contributor Corey Williams’ essay, “Use Data to Drive Raffle Ticket Sales.”

Corey is an engineering student at the University of Toledo. Thаnk you ѕо muсh Corey for your interesting essay – аnd bеѕt оf luсk wіth your ѕtudіеѕ!

The first step I would put in place for a non-profit wanting to raise money with a fundraiser would be to gather data through polling. What kind of people live in the area? What hobbies do they have? What kind of causes do they support? It is hard to make any decisions blindly; having some information available will at least make the decisions guided. Using that data, pick a demographic to target. Picking too general of a population would lead to picking prizes that the general population might want; however, unless that general population shows interest in items not common to the area, they would be able to find those items by going to a local store. If applicable, I would also pick a location relevant to the interests of the demographic. If it is golf, have it on a golf course etc. Picking a location that they are likely to go to anyway could help increase turnout.

As far as picking prizes will go, get people who are involved in the targeted community to offer guidance. Golfers, musicians, tech enthusiasts, etc. will all know what kind of items are reveled or spark interest. The entire event does not have to be for one group, so if you decide to have multiple groups represented, keep it organized. It is very important not to scatter items all over the place to make it seem varied. Costco takes on the philosophy of giving fewer choices of a particular item. They found that if they only keep 1 or 2 of an type of item, people are less likely to become overwhelmed. Pick just enough variations of one item to represent a large enough base without flooding the floor with the same item; it may also lose the sense of beneficial illusion of rarity in the room.

One of the most important things that can be done during the raffle is to have the people in each group working at the event. Its likely that they too want those items and would be able to show natural enthusiasm. They would be able to answer questions as though they are talking to a friend and not just making a sales pitch. You won’t need to motivate them, because they already like the product and, hopefully, enthusiastic about the cause the event is supporting. It may also be wise to sprinkle stands where they can buy tickets around the area so that they will never have to walk too far or wait in line too long. With the combination of an enthusiastic staff and readily available tickets, people should be able to be more impulsive.

If no clear demographics can be found in the data, pick prizes that are hard to find in that area but still is something that people would buy for everyday use. The possibility of a good deal will only entice so many people. However, if you go with items that had to be obtained somewhere else and puts a spin on what they could get any day, that could drive people in. However, it would still be wise to have some people in the community curate. Even though one particular theme could not be identified, that does not mean there isn’t a smart way of selecting items. Getting a feel of what people want to buy is always a good marketing tactic. During the event, getting people who know a lot about the items would still be useful, but there may not be as much enthusiasm. In that case, I would entice them with their own private drawing. For every X amount of tickets a staffer sold, he or she could get one ticket of their own for use in a staff only event with 3 or 4 prizes. If you were able to get the prize curators as staff, you should already know some of the things that they would work for.

“Impact a Life” Scholarship contributor:  Corey Williams

Yоu саn hеlр Corey Williams’ pursuit оf a scholarship award bу сlісkіng the “sharing іѕ саrіng” buttоnѕ bеlоw.


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