Social Media is a Fantastic Tool to Promote the Sale of Raffle Tickets
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Sadie relates unique ways to promote your raffle fundraiser by using social media.
Sadie is studying Agriculture at Cosumnes River College. Thanks Sadie, and best of luck!
â€œImpact a Lifeâ€ Scholarship contributor:Â Sadie Whempner
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When I was a kid I loved going to the fair or bake sales or carnivals or just about anywhere, where there were raffles involved.
I would beg my mom to buy a handful of tickets just for the chance to have my name called and win the big prize. Of course I never won anything, but I still loved the game none the less. Fast forward 15 years later and raffle tickets are still being used as fun, creative ways to promote businessâ€™s or activities while still making a profit. Non profit organizations can benefit greatly from using raffle drawings as a way to promote awareness, spark an interest and just keep the organization connected with the community all while making a profit.
Raffles happen all the time and in fact, my work is holding a twelve days of Christmas raffle right now. Every day counting down to Christmas, they pull an employee name who then receives a prize. The only way we find out who won the raffle for the day is through Facebook, which leads me to my main proposal; social media.
In today’s world we are so electronically orientated, and as much as I hate it, we all have to learn to embrace it, or we will be left behind. Social media is a fantastic tool to use, to promote the sale of raffle tickets for any non profit organization! Not only is social media a quick and easy way to keep everyone all up to date in one central location, it is also a great way to reach out to other members in the community.
If a social media page is made public, for example a Facebook page, then anyone can log on and see what is going on or track the progress of the organization, or the raffle ectâ€¦ As the younger generations are being raised in this world of technology, social media is a fun way to get the youth involved. Twitter allows for quick, fun updates or an easy way to reveal the winners of raffles; while Facebook is a great place to post more detailed updates, pictures or articles. Facebook can also be used to connect a donation site to the page. People can buy raffles or donate directly to the organization by simply going to the Facebook page.
Another great social media tool that is on the rise is Snapchat. It is predicted that in the next ten years we will no longer be posting words, we will be posting videos of ourselves. Snap chat allows anyone you chose to see your story. Your story; the story or you, the story of an organization, the story of what is happening right now. The owner of the account can make it public for anyone in the world to see what is happening or they can choose a select few. Snapchat is a fun and easy way to to keep people updated and feel like they are actively apart of something as they are watching the video. I know that starting up and managing social media accounts can seem overwhelming but, any organization can grab a young adolescent to manage the accounts for them.
In this ever changing society, I think that it is imperative for non profit organization to promote themselves and their raffles in as many ways as possible, and I think one of the most effective ways would be through social media.