Retail Shops Can Boost Business With a Raffle

If уоur businesses іѕ іn nееd of a mаrkеtіng tасtіс to аdd tо уоur аrѕеnаl, hаvе a look at “Imрасt a Lіfе” college ѕсhоlаrѕhір соntrіbutоr Craig Woodall for ѕоmе tеrrіfіс and very unique іnѕіghtѕ.

Craig attends Arizona State University as a major in Technology Education / Industrial Arts. Thаnkѕ Craig for уоur соntrіbutіоn, аnd best оf luсk with your studies!

“Impact a Life” Scholarship contributor: Craig Woodall

Yоu саn hеlр Craig Woodall’s pursuit оf a scholarship award bу сlісkіng the “sharing іѕ саrіng” buttоnѕ bеlоw.

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In my life I have yet to be lucky enough to win something of merit from a raffle, but that outcome has never deferred me from attempting to enter a raffle when the product of interest catches my attention.

To consumers, raffles seem like the ideal contest. No catches, no quirks, just pay to enter and you have a chance at winning. But despite this outlook on raffles, retail shops and businesses rarely use the raffle system to benefit their promotional aspects and business retention values. There are many ways that raffles can be used towards the good of a business, the quality of its products and the views upon its customer care.

If certain businesses that I am familiar with offered raffles for certain products more often then maybe not only their promotional value and customer retention statistics would raise, but their profits also. One example that comes to mind immediately is the streetwear industry. Streetwear is a style of clothing that is all too popular with mainstream audiences of the younger generation. Streetwear could possibly be the mot popular type of clothing due to how versatile the styles are, as you can see in the name “streetwear”.

Because of this, many popular streetwear brands such as “Yeezy”, “VLONE” and “Off-White” charge hellacious amounts of money for their apparel. And when a company does this, not only does it establish the brand as high-end, but it makes the brand rarer and more exclusive. One way that streetwear businesses could capitalize on this is by holding raffles. Let’s use the streetwear specialized store “Villa” as an example. Shirts that run under the brand “Off-White” cost north of $200 in most cases.

Quite a lot to spend on a shirt correct? But despite this, the brand flourishes in popular culture, with streetwear fanatics steadily craving the brand. So what I propose as a situation where raffles could be used in helping a business is if the streetwear store “Villa” purchased a decent stock of clothing manufactured by “Off-White”. After this they can inform shoppers that any purchase over $40 gives you a ticket that can be entered in the raffle to win clothing by “Off-White”.

This raffle would drive streetwear enthusiasts mad, tempting them to make vast amounts of purchases. And if no cap is set on how many tickets you could purchase to enter, “Villa” will easily make back the funds used to purchase the clothes, plus more. Customers would have a chance to wear a brand that is otherwise unattainable to some and while they do this, they will also be purchasing quality clothes from “Villa”. When customers see how high quality the clothes that they purchased from the store are, they will eventually become loyal customers.

So, while selling vast amounts of merchandise, this business can also develop a solid base of loyal customers by selling high quality products and offering a product that is very rare in the streetwear community. This is a simple and effective way that a business can use the raffle system to its own advantage.

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