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Raffles Can Be a Fantastic Way To Raise Money

Many thanks аnd a tір о’ thе hаt to “Imрасt a Life” scholarship writer Brianna Lohman for tаkіng оn thе fоllоwіng еѕѕау tоріс ѕо сrеаtіvеlу:

Describe how non-profit organizations, (including church groups, civic groups, youth sports organizations) can best derive benefit for their fundraising effort by holding a raffle fundraiser. Offer proposals for a) maximizing the sales of their raffle tickets b) prizes that would encourage and stimulate ticket sales c) suggested ways to motivate volunteers to sell more tickets.

Brianna is a student at The College of Wooster. Thаnk you ѕо muсh Brianna for your wеll-dоnе essay – аnd bеѕt оf luсk wÑ–th your Ñ•tudіеѕ!

“Impact a Life” Scholarship contributor: Brianna Lohman

Yоu саn hеlÑ€ Brianna Lohman’s pursuit оf a scholarship award bу сlісkÑ–ng the “sharing Ñ–Ñ• саrÑ–ng” buttоnÑ• bеlоw.



Raffles can be a fantastic way to raise money for non-profit organizations. They require less effort than some other methods, and are generally looked on very favorably. However, not all raffles are highly successful. In order to hold the most successful raffle possible, both those buying the tickets and those selling the tickets must be motivated.

Many people would be happy to buy a ticket or two to benefit a non-profit organization that they support. With some slight price adjustments, with good deals for buying more tickets, far more people will be likely to buy a greater number of tickets. Doing this is simple. A single ticket may be priced at $1, while 6 tickets could be $5, and 25 tickets could be $20. Because it is the best deal, more people will feel that 25 tickets are worth their money than if 25 tickets cost the full $25.

Additionally, large prizes and a variety of prizes are likely to draw more attention. One prize that would be relatively simple, especially for a raffle held at a single event rather than over an extended period of time, would be a percentage of the money raised by selling raffle tickets. For example, at my high school theater, we held a 50-50 raffle, where the winner received half of what we had raised by selling tickets that night. At a big event where more tickets are sold, a smaller (though still significant) percentage of the money could be given away while still being enough of a reward to attract sales. Another method would be to have a variety of prizes, each of which must be entered for separately. This is good because it allows people to enter only for the prizes that they want, while escaping the possibility of winning a prize that they would not appreciate. Additionally, if they are interested in multiple different prizes, they will have to buy more tickets in order to enter for them all. This set up works well for both those entering the raffle and those running it, because it is likely to make more money and gives participants a higher chance of winning a prize that they actually want.

Volunteers will be more motivated to work to sell tickets if they get a reward that increases as the number of tickets sold increases. A good reward could be a free raffle ticket for themselves after every twenty or twenty-five tickets they sell. This would be motivating in that their entries into the raffle increase as the number of tickets they sell increases. It could be doubly motivating if the raffle is for a percentage of the money raised because the prize they stand to win increases with every ticket sold, not just their chances of winning it.

When those selling the tickets are motivated to sell them and those buying the tickets are motivated to buy them, raffles are most successful. The raffle that is likely to raise the most money for a non-profit organization is one in which the prize is a percentage of the money raised (on a small scale, as high as 50% might be necessary, while on a much larger scale a lower amount, maybe 10 or 25%, would be more appropriate) or the prizes are each entered for separately, and the volunteers selling the tickets gain a ticket for themselves each time they sell a certain number of tickets. With a set up like this, a raffle will likely be a great success.