Raffles Allow Business To Be More Involved With Customers And Community
Mаnу thаnkѕ and a tір о’ thе hаt tо “Imрасt a Lіfе” ѕсhоlаrѕhір writer Deanna Selioutski fоr tаkіng оn thе fоllоwіng еѕѕау tоріс ѕо сrеаtіvеlу:
Dеѕсrіbе hоw a buѕіnеѕѕ (іnсludіng rеtаіl аnd ѕеrvісе) саn dеrіvе рrоmоtіоnаl and сuѕtоmеr lоуаltу/rеtеntіоn bеnеfіt bу utіlіzіng a rаfflе in thеіr mаrkеtіng еffоrtѕ.
Thаnk уоu ѕо muсh Deanna fоr your unique and wеll-dоnе essay – аnd bеѕt оf luсk wіth уоur ѕtudіеѕ!
“Impact a Life” Scholarship contributor: Deanna Selioutski
Yоu саn hеlр Deanna Selioutski’s pursuit оf a scholarship award bу сlісkіng the “sharing іѕ саrіng” buttоnѕ bеlоw.
In today’s world, brick and mortar businesses are competing constantly with online shopping and one-click buying. One way that a business can derive promotional and customer loyalty is by utilizing a raffle.
Using a raffle in marketing efforts allows a business to be more involved with its customers and its community. One advantage of online shopping is its convenience, but this form of shopping lacks what a local business can provide: interaction with others and community involvement. A raffle is a business’s chance to integrate itself more in the community by appealing to its customers.
For example, when a business chooses to hold a raffle, there are tangible implications. First, a customer must physically purchase a raffle ticket. This tangible exchange of money for a ticket that he or she can hold in his or her hand signifies to the customer that they have physically invested in the business. Secondly, the customer can see what prize they are bidding for. This is a sensual reinforcement of the customer’s purchase as well as support of the business. Finally, interacting with employees of the business who are selling the raffle ticket reinforces the customer’s support for the business by providing a person-to-person interaction.
The second point stated above is where, through careful attention and research, a business can really solidify its ties to customers. By investigating the customers’ needs, wants, and preferences, a business can appeal to its existing clientele and solidify its customer base. This then proceeds to reinforce raffle ticket sales, creating a cycle that benefits both the business and its customers.
Not only does this create ties with the current customer base, this gives a business a chance to expand its customer base. Current customers can bring their friends, family members, and coworkers to participate in the raffle. This just serves to further expand knowledge of the business and support for it. Coupled with the tangible implications discussed above, this gives the business a chance to solidify its status in the community as well as expand its marketing efforts.
In summary, it would serve a business well to invest in a raffle in order to expand its marketing efforts. This is because holding a raffle allows to solidify its ties to the community by allowing the employees of the business to interact with members of that community. This, in turn, allows customers to strengthen their personal connection to the business and its employees. In addition, customers are allowed the chance to enter to win a prize that appeals to their interests. This further reinforces their ties to the business because customers will feel that the business takes their interests into account when selecting a raffle prize.
In addition, using a raffle as a marketing effort can derive promotional benefit for the business by expanding its customer base. This will occur as existing customers bring others to participate in the raffle, thus introducing the business to others. This will ensure that the business will continue because once others see that the business is interested in its customers and involved in the community, they will be more likely to support it.
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