Creating Buzz and Excitement About Your Business With a Raffle
If you are looking for a unique and exciting way to promote your business, youâ€™ve come to the right place! Jon Perrault lays out the â€œwhyâ€™sâ€ and â€œhowâ€™sâ€ in his thought-provoking â€œImpact a Lifeâ€ college scholarship essay.
Jon will be attending Northwood UniversityÂ with a dual major in Business Management & Entertainment, Sports, and Promotion Management.
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â€œImpact a Lifeâ€ Scholarship contributor:Â Jon Perrault
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In the frantic world of marketing, creating enough buzz and excitement about your retail or service business can be a daunting task. So how do you get your customers excited and interact with them? Raffles and giveaways of course! Raffles are an ingenious way to promote your business.
Promoting to new customers is often difficult because most customers are not willing to spend money first to try out a product because they may be hesitant that it wonâ€™t work. However, customers who can try out the product or service before purchasing are more likely to continue using the product in the future. By raffling off a free product or service, you are beginning to attract customers to your business because you are getting them engaged in the post. You can require them to like, comment, and share the post with friends, which can further the reach of your product or service. Raffles engage your customers and help you to reach new heights in terms of establishing new clients.
Raffling products off is also an exceptional way to grow your social media presence. These giveaways expose your page to thousands of potential customers, many of which may have never even heard of you. Even if they do not care about your product or service, they can often recall the name if brought up in a conversation. Raffles provide an incentive for them to like the page. Chances are high that many of those who like your page also clicked on a link to your website and checked out what your company is also about, furthering the power of your reach even more.
Not only are raffles a powerful incentive to get customers engaged, they can be a TON of fun! Many raffles can help to build excitement. As an example, you could create a scavenger hunt throughout your store, in which customers must find a couple of products from a list and take a selfie with them. If they find everything on the list, they can be entered into a raffle to win their favorite product from the list. Chances are that if they walk in your door, they will buy something! Raffles are an enhancement to the typical shopping experience and harness the power of fun to get real customers into your store!
Finally, raffles are affordable! If you ask any business what their favorite marketing is, you would most likely get a response that revolves around the word cheap! Why? Because affordable marketing works. It engages customers and it exposes your brand to new clients. It serves as a reminder that your business is still there and is looking to grow. With exquisite raffle tickets available for only cents a piece, you can reach a new audience and get your marketing efforts to finally work! And after your raffle series comes to a close, reordering tickets for next time is even more of a breeze at just a few clicks of the mouse. With the power of raffling, a successful and well-marketed business is only a few raffle tickets away!