Business Reward Their Customers With a Raffle
“Impact a Life” соllеgе scholarship essayist Jamilah DaCosta takes аn іntеrеѕtіng and іnfоrmаtіvе lооk at the fоllоwіng essay topic:
Dеѕсrіbе hоw a buѕіnеѕѕ (іnсludіng rеtаіl аnd ѕеrvісе) can dеrіvе promotional аnd сuѕtоmеr lоуаltу/rеtеntіоn bеnеfіt bу utіlіzіng a rаfflе іn thеіr marketing еffоrtѕ.
Jamilah is a student at the Saint Paul’s School of Nursing – Queens.
Thаnk you Jamilah, and best оf luck with уоur ѕtudіеѕ!
“Impact a Life” Scholarship contributor: Jamilah DaCosta
Yоu саn hеlр Jamilah DaCosta’s pursuit оf a scholarship award bу сlісkіng the “sharing іѕ саrіng” buttоnѕ bеlоw.
Customer loyalty and retention should be earned through product quality. No one will go to the discount store and buy a “shirt” for $5.99 six times when they know it shrinks in the wash, it’s super linty, it unravels or just happens to always have that tiny hole in it. They will spend a reasonable fee to get perfection. That perfection that was just purchased also comes with a bonus called word of mouth, and it spreads like wildfire.
Now, to exponentially increase revenue you throw in raffle tickets that are valid for two months. The raffle tickets must be given with every purchase and everybody must be a winner. This raffle ticket must also be used in order to redeem item(s). However, there must be incentives. Realistically, no one comes back to the same business within the month.
In a retail store this is the time rewards should be doubled. For example, the customer would receive a practical item such as a pocket flashlight and teaser item such as $5 bonus bucks redeemable next month. During that second month the customers should receive a promotion of buy two, get one free on every item less than $250. You are a business first and foremost but you also want to sell item that are not selling as well as promote customer appreciation for those who seek to utilize it. In any business the customer is either purchasing there for the first time or is a repeat customer because of the quality and now they have a few extra reasons to return: practical gifts and extra money. People will always love great quality, gifts, saving, customer appreciation, free things and peace of mind. Utilizing a raffle in marketing efforts provides all of this.
If you are a restaurant, use the ending of the two month period, select 20-25% of your customers. This establishment can also incorporate the buy two get one free promotion on all items such as entrees, drinks or desserts. Or have that winner enjoy a free entrée and have a second item such as a beverage or dessert half off its original price. The remaining customers can either be offered one free dessert per table or $10 off $30 or more. However, if this is a business such as a law office, plumbing company or such, then they should divide the new clients for the month by half and offer a 20-25% savings opportunity or no fee collected until an agreed upon completion date. If the remaining clients are charged by the hour then they can be offered an hour of free service or no co-pay.
Many creative ideas surround us and can be implemented into how a business can derive promotional and customer loyalty/retention benefit by utilizing a raffle in their marketing efforts. Customers would always associate a raffle tickets in connection with great opportunities. Businesses will always associate raffle tickets with easy marketing and great revenue. No one set way is the only way. A promotion may be started, stopped and combined at any given time. Perhaps when it does end another one should take its place no matter how big or small.
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