Boost Public Relations and Sales With a Raffle
“Impact a Life” соllеgе scholarship essayist Kyle Powell takes аn іntеrеѕtіng and іnfоrmаtіvе lооk at the fоllоwіng essay topic:
Dеѕсrіbе hоw a buѕіnеѕѕ (іnсludіng rеtаіl аnd ѕеrvісе) can dеrіvе promotional аnd сuѕtоmеr lоуаltу/rеtеntіоn bеnеfіt bу utіlіzіng a rаfflе іn thеіr marketing еffоrtѕ.
Kyle is studying at DigiPen Institute of Technology for a Bachelor of Science in Computer Science and Game Design. Thаnk you Kyle, and best оf luck with уоur ѕtudіеѕ!
“Impact a Life” Scholarship contributor: Kyle Powell
Yоu саn hеlр Kyle Powell’s pursuit оf a scholarship award bу сlісkіng the “sharing іѕ саrіng” buttоnѕ bеlоw.
There are many companies out there to choose from. With so much competition, some may have a hard time attracting new customers to their stores. Some clever business operators engage with their customers to build a relationship and boost their reputation. How they engage with their customers could be special events with reduced prices, hand out coupons to anyone who visits the store during a certain time, or even have contests on social media.
Another method to boost public relations and sales is to utilize a raffle. The effectiveness behind an event like this is in the number of tickets purchased, the cost of hosting it, and the hope it gives. Marketing is very important for any business to expand and grow. The marketing can include commercials on television, posts or blogs on social media, advertisements on billboards or newspapers, and even a raffle. A raffle is a cost-effective way to market to customers compared to some other methods. It can easily generate a significant return on investment through word of mouth by those who participate in the raffle.
The purchase of tickets and help the company get the start it needs by getting customers to purchase some of their products. A raffle offers the participants a chance to win something. The reward should be something the business sells so the lucky winner can see what they have to offer. If the reward is appealing enough, multiple tickets are likely to be purchased, and those who do not win may purchase the reward anyways. Depending on what the prize is, it could be demonstrated to show off its features, equating to free marketing. If the prize can prepare food, some free food can be given out to further boost interest in the raffle.
The raffle reward can be significant, but it does not have to be. Hope is a powerful motivator that allows people to take action despite how discouraging the odds may be. The thought of winning can be exciting, and seeing people actually win encourage potential customers to stick around and try again. Hope can be further increased by offering rewards for more than one winner. Participants might even tell their friends and family about the event, spreading awareness of the raffle and the business that offers it. Raffles can be especially effective in raising a business’s brand awareness during the holiday season when most people do even more shopping than usual. They can also become tradition for some customers if they are offered every year, creating loyal customers.
Being involved with customers is a good thing. It builds a relationship that other stores may not try. It is an additional investment of time on behalf of the store management that shows customers are more than walking wallets. A raffle gives back to your customers to show you appreciate their business. Giving good news to some of your customers and brightening their day can also be fun. There are many ways to engage with customers and market your business. No matter what you decide, a raffle will always be a good choice.
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