Analyze Your Way To a Successful Raffle by Joy Flader

Analyze Your Way To a Successful Raffle by Joy Flader


Each year, non-profit organizations hold raffle ticket fundraisers for their causes. As a result, depending on their success, worthy causes are funded through donations.  While the outcomes of such raffle ticket fundraisers are immeasurable, organizations can help increase their profit potential if they would simply do one thing: analyze.

The organization holding the raffle may have an established reputation in the community and therefore can guarantee ticket sales that way. To ensure an organization’s maximum profit potential is attained; organizations should perform an analysis of their target audience and base prize choices upon that. Prizes that could potentially gain a better profit would be something that everyone can use. How many times has a man said no to brand new tools? Or a woman who said no to beauty gift cards or the latest kitchen gadget? Likewise, children would potentially like the latest video game or gift card to get what they’d like. The organization should not only look at the cost of prizes to increase their profit, but also who they would be going to. A little in the prize department goes a long way toward the bottom line.

An analysis of the volunteers should be done as well. Volunteers of the organization should also be provided with some type of incentive, other than participation out of the goodness of their heart. Ways to improve volunteer participation could include a cash incentive per ticket sold or even a tiered system for milestones achieved. When a milestone is reached, perhaps that volunteer gets an added bonus that wouldn’t have to be monetary, ensuring a potential friendly competition that everyone can participate in.

While this approach would potentially work well for the younger adults, older adults may need other types of coercion considering a small price per raffle ticket wouldn’t be enough to entice participation. In cases such as these, the organization could have something separate for them. Depending on what your analysis came up with, the motivation could be as easy as taking the volunteers out to dinner. Other possible options could include a differently structured set of perks for milestones or a cut of the total funds rose.

Finally, an analysis of the organization’s fundraiser should be done as well. Why are they raising the funds? What is the impact? These are going to be questions that your audience will be asking and one the organization should ask themselves as well. Is the organization’s cause relevant to the members of the community? If not, how can it be structured so that it is? Also, each volunteer should be able to answer this question with more than just one sentence. That way, it is conveyed to the audience that they are not just volunteers. They are there with a purpose and that their heart is in it, regardless of participation incentives.

To quote my Principles Of Management class: prior planning prevents poor performance.  If the latest trends regarding socially implemented events have taught us anything, it’s all about people.

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Contributed by Joy Flader

December 22, 2015

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